Posted by: freddygirl | June 26, 2009

my first letterpress project

oh, i am SO excited. my silverbox clients opted to go with letterpress for their biz cards and look! they are so, so gorgeous.

cards

printed by the fine folks at studio on fire.

Posted by: freddygirl | June 12, 2009

june wallpaper

yikes, how did it get to be june 12 already? here’s what i’m thinking… these days, if i can get my monthly wallpaper up before the 15th of the month, it’s a good thing! but for july, i’ll try to get it out a little earlier.

it’s those darn clients, i tell ya! i love ‘em, but always with the demands for actual work from me. sheesh!

june2009_thumbnail

as always, the wallpaper is available for download in various sizes over at a girl named fred.

Posted by: freddygirl | June 5, 2009

my designs: silverbox

for the past few months i have had just an absolute blast working with two of the most dynamic women i’ve ever met: amy enderle and kim wade of silverbox photographers. we started out with a re-design of their logo… and then moved on to biz cards, and dvd packaging, and PDF brochures, and vendor postcards, and… well, i’m a little out of breath just thinking of all the great stuff we’ve produced together.

first, a word about the logo… their “old” logo had a real handwritten feel to it… probably because it was exactly that! it was a great way to represent the personal attention they bring to their client relationships. 

 

old_logo

 

amy + kim felt they had outgrown this look, and so had their clients. they wanted something a little more elegant, and little more upscale, but their new logo still had to retain the feeling of joy, and love (these women are BIG on love) and fun.

here’s what we developed.

 

silverbox_final

 

silverbox_yellow

 

the elegance and upscale? that comes in the typeface (glorious gotham!) and that sweet little ornament… it could be frame (they are photographers, after all). or it could be a compass… their tagline is “we go where your heart takes you.”

the joy and love and fun? that’s what the yellow is all about. what a wonderful colour to express all those emotions.

and as you can see, the identity is very flexible… it can be presented in a number of ways.

today, amy and kim launched their new look blog, and i’m super happy to help tell the world about it (you can see their old look blog here… what a difference that yellow, makes, wouldn’t you agree?)

Posted by: freddygirl | May 28, 2009

tools you can use

neenah paper has released think ink, a pretty swell app for yer iphone that helps you:

  • create custom color palettes based on your favorite picture colors you take on your iPhone’s built in camera
  • use the scientifically validated Dewey Color System®* to explore the psychological meanings of hundreds of color combinations
  • Choose from four different palette types: subdue, pop, classic and blend
  • view your palettes with alternate views and type samples
  • upload your color palettes for use or share them with friends, vendors, or clients via e-mail
  • oh, and of course, match these colors palettes to coordinate with neenah papers and order these samples directly from your iphone

 

Picture 30

Posted by: freddygirl | May 27, 2009

look what came in the mail yesterday!

so a week or so ago i posted about these totally gorgeous love stamps and then, look! they came in the mail!  with my simplesong designs letterpress delivery (my last one, sadly). and they are just as beautiful in real life as they are in their computer artwork format. oh, i’m so excited to have them in my possession!

 

stamps

Posted by: freddygirl | May 27, 2009

today i’m loving…

these letterpress coasters from albertine press are pretty darn sweet!

 

Picture 26

Posted by: freddygirl | May 22, 2009

a new look!

i’ve been working with an absolutely delightful client, jennifer dunham starr, a photographer based in California (but available for travel!) who has been re-working the visual identity of her company. she has a wonderful story to tell about her own life journey (and that of her team), and delights in helping her clients tell their own stories through photography… thus her company name: the memory journalists.

she has recently unveiled her new logo… so i’m going to share it with you, too. we had a lot of fun working on this one together. we needed to express her joie de vivre, her energy (this woman has a lot of energy), her sense of humour, her passion for connecting with her clients.

first, let me show you her “old” logo… 

 

original logo

 

and now, here’s the memory journalists’ new look… 

 

MJlogo_HB

 

the hummingbird has a lot of symbolism for jen, which i know she wants to share with her clients, so i’ll let her tell the story over on her blog. from a design perspective, we made the decision early on to use a typeface that featured ligatures, so that we could use typography to express connection. and that blue? well, does the phrase “true blue” mean anything? or the blue of forget me nots? of the idea of something borrowed, something blue? and it was great to carry something familiar from her old look to her new look.

jen has a lot more in store to share when it comes to her new look. i’ll keep you updated here, too.

Posted by: freddygirl | May 21, 2009

this would suit me to a t!

i’m totally loving this t-shirt promoting the 2009 london design festival. i don’t really wear t-shirts. i might frame this one and put it up on my office wall instead.

 

Picture 3

designed by the good folks at pentagram. get the whole scoop here.

Posted by: freddygirl | May 21, 2009

in my garden

i don’t really have a garden, per se, in that i have deliberately planted things and tend to them on a regular basis. it’s more like the house in which i live has various plants that were here long before i arrived, and i do my best not to kill them. you know, by mistaking them for weeds and pulling them out of the ground. which i may or may not have been known to do.

i have a lilac tree in my backyard that i most definitely  have never mistaken for a weed. it’s in full bloom right now. and it’s so gorgeous i just had to share!

 

lilacs

Posted by: freddygirl | May 20, 2009

show some restraint

look at this gorgeous wallpaper, featuring restraint, designed by marian bantjes…. available for download over at typenuts

 

Picture 6

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